Suited
TAILOR-MADE COFFEE + FARE
Suited is a new cafe in Manhattan’s Financial district offering superb coffee and food pairings that are perfectly suited for each other. Owners Andrew and Wilson sought to bring the art of specialty coffee together with a fresh, Australian-inspired food menu. Influenced by their fathers’ background in suit making and woodworking, Suited’s founders bring handcrafted artistry to every part of the customer experience.
Charley worked closely with Suited to bring their vision to life through brand strategy and naming, identity, packaging and environmental graphics, combining an elevated sensibility with a welcoming Aussie coffee shop spirit.
PROJECT SCOPE
Brand Strategy
Brand Identity
Marketing Collateral
Packaging
Environmental Design
A restrained color palette brings pattern and texture together to form an identity that is a modern take on Suited owners’ family roots in tailoring and bespoke suits.
Matching the art of coffee + fresh food with a warm, welcoming atmosphere, Suited has become a popular gathering spot for financial district locals and visitors from Australia looking for a little piece of home.
